Research Blog: Commercial Conventions

 

I will be doing a Nike commercial. In Nike commercials you will notice people taking part in athletic activities. The actors in this film where athletic clothing such as basketball gym pants, tights, sports bras, tennis or running shoes, and loose shirts or dri-fit shirts . During these commercials they appear to be very sweaty and their skin glistening from the ray of the sun because of the sporty activity they were doing during the commercial. Props during the shoot would be water bottles, towels, Nike products such as basketballs and more. The purpose of these commercials are to get the audience involved and make them want to work out and get their body in shape giving them motivation. Convention and codes in Nike commercials would be their most known slogan "Just Do It" this gives the viewers the motivation to go accomplish their goals. Another one that is used in every Nike commercial is the Nike swoosh. During the commercial you can't forget about the props. When the commercial begins the props are either labeled with a Nike swoosh. If not then the props are angled at the Nike swoosh so the audience knows that it is a Nike commercial. The Nike symbol is known world wide and it gives many people motivation to accomplish their goals. These Nike commercials will sometimes include endorsed athletes. Like famous athletes. Such as NBA players, NFL players, Olympians, singers, and dancers. This shows that even the wealthy and higher ups in society where Nike. Making the audience more engaged in the commercial and want to purchase Nike products.